Top Japan Web Properties October 2007

Yahoo! Sites remained the top-ranked property in Japan with 41.3 million visitors, followed by Google Sites with 31.7 million visitors and Microsoft Sites with 29.4 million visitors. “Yahoo! maintains its hold on the Japanese Internet market,” said Maru Sato, Managing Director of comScore Japan. “Their sites reach nearly 77 percent of the total Internet audience in Japan.”
 

** Ranking based on the top 100 Japanese properties in October 2007. ** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Propelled by interest in the Ministry of Defense payoff scandal, news sites IZA.ne.jp and JIJI.com both experienced increases in traffic as people sought the latest developments in the story. IZA.ne.jp experienced a 60-percent gain to 8.6 million visitors, making it the top-gaining property for the month, while JIJI.com increased 57 percent to nearly 3 million visitors. In October, several sports events caused both Nikkansports.com and Sponichi.co.jp to experience an increase in visitation. Driven by Japan’s Daisuke Matsuzaka pitching for the Boston Red Sox in the Major League Baseball World Series, Japan Professional Baseball’s Japan Series and controversy surrounding the Boxing Flyweight World Championship match, Nikkansports.com grew 35 percent to 4.1 million visitors while Sponichi.co.jp rose 12 percent to nearly 2.7 million visitors.