Rakuten and Fast opened the original Mobile Search

Rakuten, one of Japan’s popular e-commerce sites and current top 3 property in Japan, and Norway’s Fast Search and Transfer announced their mobile search engine site, “Rakuten-Fast Mobile Search”. (http://m.rfms.jp)

This mobile search site use their original mobile search engine “RF Search”, which analyze the meaning of the search term (keyword), and find the pages that are most relevant to the keyword from their data base of more than 200 million page index.

It is exciting to see that Japanese companies coming up with their own search engines while many people just focus on Yahoo and Google. Japanese language is very different from Western languages, and mobile market in Japan is different from any other markets in the world. It just make sense to have Japan’s original engines. Having another engine with different algorithm (different search results) would benefit the users.