Mobile Search and Internet Access Data from Japan

As you may heard, there are more Internet access from mobile phone than from PC in Japan. According to the latest survey about the mobile search and Internet access done by Japan.internet.com and CrossMarketing, more than 30% of the people took the survey said that they search the words in ads using their mobile phone. The data also shows that more than 95% of people are somewhat satisfied with the mobile search results.

Q1: Have you accessed the sites on the advertisement you saw, using mobile search? (multiple answers)

• Yes, by using QR code - 42%
• Yes, by sending an e-mail to the address on ads - 35%
• Yes, by typing the URL on ads - 33%
• Yes, by searching for the words on ads - 31%

Q2:  When you searched for the words you saw in ads, did you find the information you were looking for?

• Yes, easily - 44%
• Yes, with some efforts - 52%
• No, I didn’t find the site - 4%

Q3. How do you usually access the sites using mobile phone? (multiple answers)

• Bookmark - 69%
• Top menu - 52%
• QR code - 36%
• Word search - 24%
• Type URL - 24%

Now, these numbers are related to the actions triggered by ads, and therefore, the numbers for using QR code and typing in URL are higher, but it still shows that people are using mobile search engines, and the fact that most of them are somewhat happy with the search results is very encouraging to the mobile search market in Japan.