Mobile coupon boosts portal site membership

One of Japan’s popular mobile portal sites “Club Donpen (http://www.donpen.com/)” reported that their membership reached 1 million in April. They commented that the mobile coupon services started last September helped increasing the membership. With the coupon service, the members can receive additional discounts at participating stores in Japan.

More and more shops and restaurants are participating in mobile coupon services such as above. Often times, it allows the user to use coupons without printing it out, which is very convenient.