Japan’s Mobile ads market grew to 81.5 bil yen in 2007

Seed Planning’s report shows that Japan’s mobile advertising market (including mobile affiliate ads) grew to 81.5 billion yen in 2007. The mobile affiliate advertising market grew 184.5% to 17.9 billion yen from the previous year.

They predicts that the mobile advertising will grow to 100 billion yen market in 2008 with further improvements on the mobile devices and with the services such as video sharing, which help increase the mobile e-commerce users.

According to Softbank and Humancapital’s research, more than 73% of survey participants purchase products/services online (PC) more than once a month, and spend about $120/month.  The most popular items were “Books and Magazines” followed by “CDs and DVDs”. Unlike Western markets, music and video sharing sites don’t have negative effects on the music/movie sales in Japan even though Japanese are one of the heavy users of these sharing sites.