Archive for April, 2008

DoCoMo.com has conducted mobile video sharing site survey against their mobile users (1400+) in Japan. The results show that 67% of them knew about video sharing sites for mobile, and 20% have used these mobile sites. The popular sites are YouTube and NicoNicoDouga.

On the other hand, Web Marketing Guide’s research with Net Asia Research shows 58% has used mobile video sharing sites. Again, MyTube mobile and NicoNicoDouga mobile are the two popular sites, and 70% of them watch music videos.

In Japan’s web version of video sharing market, currently YouTube is the most popular site followed by NicoNico Douga and Google Video. The service is most popular among teenagers in Japan.

Seed Planning’s report shows that Japan’s mobile advertising market (including mobile affiliate ads) grew to 81.5 billion yen in 2007. The mobile affiliate advertising market grew 184.5% to 17.9 billion yen from the previous year.

They predicts that the mobile advertising will grow to 100 billion yen market in 2008 with further improvements on the mobile devices and with the services such as video sharing, which help increase the mobile e-commerce users.

According to Softbank and Humancapital’s research, more than 73% of survey participants purchase products/services online (PC) more than once a month, and spend about $120/month.  The most popular items were “Books and Magazines” followed by “CDs and DVDs”. Unlike Western markets, music and video sharing sites don’t have negative effects on the music/movie sales in Japan even though Japanese are one of the heavy users of these sharing sites.